Bye Rotten Apps : Apple aims to clean up the App Store
- Karnani Lavesh
- Sep 2, 2016
- 1 min read

Starting Sept. 7 -- the same day Apple is expected to announce the iPhone 7 and a new Apple Watch -- the company will begin evaluating apps currently listed in the App Store, looking for apps that no longer function or meet the current review guidelines.
Apple has vowed to remove from the App Store any programs that no longer work, don't follow current review guidelines or are simply outdated. Apple will review and remove apps that crash on launch, and the company will contact developers of apps that aren't up to snuff will receive a notice from the App Store team, and they will be given 30 days to submit an update that fixes the issue(s). If an update isn't submitted, Apple will pull the app from the App Store.
Apple also plans to fight Spam and long names in the App Store, Apple will also begin enforcing a 50-character limit for app names. Doing so will prevent developers from overloading an app's name with search friendly terms in an effort to rise to the top of App Store searches.
These moves are aimed at cleaning up search results in the App Store, which hosts more than 2 million games, tools and time-wasters.
More Details on Apple's Developer Site
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